It aint hard to tellNo Additives No Preservatives

via KIDKENT

 via  FRESHNESSMAG

via  SNEAKERFREAKER

PRESS RELEASE
Some forty odd years ago, the world of footwear and sneakers took a distinctly new direction. From a utilitarian perspective, footwear was still a necessity in protecting and supporting one through the daily rigors of the concrete jungle. Yet beneath it all, footwear was slowly taking on a subcultural context. From sports to music to art, sneakers began to enter into a distinct realm of more than just function. Fast-forward to the present, sneakers have become an interesting intersection of art, fashion and design. HUPBOX celebrates all these elements by providing a proper platform to display your favorite and most meaningful sneakers. Beyond the element of display, HUPBOX also provides the perfect storage option for those looking to gain quick access to their sneakers.

The HUPBOX is constructed of a high-quality and impact-resistant acrylic. From a visual standpoint, the HUPBOX provides a 360-degree clear view of the box’s contents and provides the perfect display option for your most prized sneaker and footwear possessions as well as a good storage option. The box measures in at 13 1/8 in x 9 1/4 in x 4 13/16 in (approximately 33.3 cm x 23.5 cm x 12.2 cm) and can fit most low-top shoes, outsoles-down to a US size 12.

Entering the Spring/Summer 2010 season Casio G-Shock will release some new models from the popular Crazy Colors collection. In the new collection DW-6900 models have been chosen to reflect the upcoming warmer season. Colors such as silver, turquoise, red and black have been used on the exterior casing and wrist bands highlighted with key accent colors on the LED back light and LED dial. The face has also been given a mirror like treatment to match the gloss finish on the casing and wrist band. All four Crazy Colors models will be available at G-Shock dealers nation wide and internationally.

There exists a void in the women’s footwear market that has proven to be difficult to fill. The quest for a balance between athleticism and sexiness is not unfamiliar in apparel, but has always been difficult to execute in footwear. Not because the concept is ludicrous, but because heels are not quite conducive to comfort. However, a new player in the female footwear game, Su-Yoon, is set out to prove that the equation between street and luxury, masculinity and sexiness and comfort can be balanced and is not a tall tale. While we have previously previewed the label’s Fall/Winter 2010 lookbook video, here we have a better look at the collection while we visited the ladies of Su-Yoon at COMPASS Trade Show.

As per reported, sportswear elements are incorporated into highly architectural and daring heel and boots constructions. Over-the-knee boots are crafted from premium leather and given a tough edge with generously padded knees; wedged booties are a tapestry of elements with puffy padded ankles juxtaposed with a suede open-toe upper, wooded wedge heel, EVA insoles, sporty rubber outsoles and a pull-tab on the heel (a component more prevalent on sneakers than heels). The wedge is constructed from two contrasting solid panels and both bend inwards to form a cut-out shape without sacrificing balance and stability (crucial qualities in heels).
A solid collection of pumps, booties and boots that don’t fail to wow and surprise, Su-Yoon adds a cherry on top of the beautiful footwear icing by also introducing a line of bags that are created with aesthetics and materials matching the footwear. Check out the good work Su-Yoon is doing, and stay tuned for their release later this year to fid out if the label has filled the big shoes and will prove to be game changing

Su-Yoon Fall/Winter 2010 Collection

via   FRESHNESSMAG